Wow! When I first started this series of articles, I never imagined it would get to a Pt IV let along a Pt IX!
How do you track your progress with regard to the success of your online efforts – your own website and social media? There are a few tools that can give you some insights into how well your online presence is optimised. Of course, you can look at the number of people who ‘Like’ your Facebook Page or the number of followers you have on Twitter but those are sort of cursory numbers. Twitter followers are often a ‘me too’ type of activity. We follow those who others follow. Often someone hits the Like button on a Facebook Page because they know the person or they’re a friend of a friend.
I’m not going to get into Facebook stats in this article (maybe in a Pt X) but will suggest a few tools that can help tell you how well your online presence is set up and how it might be improved. Continue reading