3 posts

The SEO Shell Game

SEO – Search Engine Optimization. Or, perhaps Search Engine Oblivion.

Grab some snacks, put on your comfy pants, we’re gonna be here for a while.

The idea of having our websites at the top of search results is a good one. We want to be seen. Particularly for photographers offering commercial services, the ability to be found by prospective clients is important.

What follows is one photographer’s experience navigating the random, nonsensical, frustrating, comical, bleep-show that is SEO. As in many things, the old saying applies: Your mileage may vary.

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Internetworking Pt VII – Is Social Media the Latest Snake Oil?

When I took a look at the numbering of this article series to find out what was next, I was surprised to see I was up to instalment 7 already.  Wow!

I should start out by saying that I’m not a salesperson.  I’m not a marketer.  At least that’s not my background.  So this particular article may be way off base to some who do have that background.  If so, I’m certainly happy to hear from those folks and be set straight.  There’s a comment form at the bottom of the article so feel free to use it. Continue reading