commercial photography

6 posts

The Beauty of Motion – A Commercial Assignment

A client did design and consulting work on a new outdoor recreation complex in Toronto. The complex is in a gentrifying neighbourhood that, for many years, had a reputation as unsafe. The client wanted pictures of the new facility. They wanted people using the facility. They also wanted both day and night shots. Continue reading

Research and Preparedness – A Commercial Assignment

A few years ago, an engineering firm engaged me to shoot one of their projects. It was a major bridge redesign/construction project in cottage country in Ontario. Two requests were made by the client: They wanted the entire span of the bridge in a single shot; and they wanted a boat going under the bridge, if possible. Continue reading

Why You Want to Hire a Professional Photographer

Would you do your own appendectomy?  No?

While the results of a mistake aren’t nearly as potentially serious the point is it makes sense to hire a professional to do the job.  You want your product or service to look as good as possible when you’re trying to attract new customers.  You work very hard to do the best job for your customers and clients.  Why short change yourself when you present your work to prospective new clients?

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Old Buildings – A Commercial Assignment

A lot of the commercial work I do is architectural.  Recently, I was hired by an architectural firm to shoot several of their projects.  One of those projects was a nearly 200 year old building.  As you might expect with a building that old, there had been modifications done, there had been additions, there had been repairs and there had been settling over time.  The work my client had done was converting the structure from industrial to mixed use commercial/residential.  This included work on the exterior, cleaning up the brickwork, adding new –  but period looking – detail and the design work on the interior.

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